п»ї1. Viking Regular sewing Machines limited, a large organization, was involved in manufacturing and marketing household sewing devices including electric models and low priced physical models. Sale of domestic regular sewing machines was declining all over the world in view of the increasing demand for readymade apparel produced by corporations using industrial sewing devices. At this stage there was clearly a change in the ownership of Viking in 1997, when the CEO retired and a new CEO required charge. Under his command, Viking considered as the following objective statements pertaining to the company:
a. To develop, develop, market promote sewing equipment and related products which in turn enhance the happiness of innovative sewing; n. To be consumer driven company ensuring progress, profitability and success by providing superior fulfillment to the customers and each of our dealer companions by constantly adding benefit to the Viking brand; c. To be named the leading top sewing equipment company on the globe; and d. To increase our organization by creating demand for even more creative uses of stitching. Which one from the above objective statements if the company choose and so why?
Every business had to be managed and operated using a long term seted goal. Therefore , they need to forecast about the upcoming way forward for the company and this forecasting must be done in such a way in order that it can be far better and successful for the business in the long run. Here, the rivals had already beat the Viking Sewing Machine ltd. To stay in the competitive market, Viking Sewing Machine limited should take up such a plan so that they can become sustainable in the market. Therefore , to become sustainable Viking Sewing Equipment ltd ought to follow the second mission statement " to become consumer powered company making sure growth, earnings and accomplishment by providing outstanding satisfaction to the consumers and our dealer patter through continuously adding value towards the Viking Brand. вЂќ Mainly because, consumers are the main element assets for every...